Medical marketing · Singapore

Clinic marketing with nothing hidden.

See every enquiry and your own ad account from day one. MOH & PHMC-compliant.

Your first call is directly with Marcus Goh, our founder. Not a salesperson.

5.0 stars on Google No lock-in contracts You own the ad account Google Ads certified

Play here · 50 sec Marcus explains · 50 secWhat actually works for clinics in 2026: be understood by AI, easy to book, and trusted

New WhatsApp enquiry · just nowGallbladder consult

Google Ads account ownerYour clinic

Call tracked · 4m 12sHernia repair enquiry

Total transparency

Every enquiry. Shown to you, as it happens.

Calls, WhatsApps and forms land in your personalised PULSE dashboard, which you can open any time. No vanity metrics, no waiting for a monthly PDF.

💬
Every enquiry, by sourceGoogle Ads, SEO, Maps or ChatGPT. You see where each patient came from.
📞
Calls tracked to the minuteKnow which campaigns bring real conversations, not just clicks.
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Your own clinic dashboardA personalised PULSE dashboard built for your clinic, with every enquiry, source and cost in one place.

Illustrative viewof the PULSE dashboard every client gets

EnquiriesLive

This week14

Cost / enquiry$52

What we do

Every channel your patients use to find a doctor.

One team runs it all, so your Google Ads, website, SEO and AI visibility pull in the same direction instead of competing for budget.

Google Ads

Search campaigns built per procedure and condition, written to PHMC rules, tracked to the call and WhatsApp.

Procedure & condition campaigns
Call, WhatsApp & form tracking
Negative keywords & budget control

AI search (AEO / GEO)

Make your clinic easier for ChatGPT, Gemini and Google's AI Overviews to understand, quote and recommend.

Clear answer pages for patient questions
Consistent details across the web
AI visibility tracking

Medical SEO

Condition and treatment pages that rank, written in plain English patients understand.

Clinic websites

Fast, compliant websites and landing pages built to turn visits into bookings.

Meta, TikTok & social

Paid social and content that builds trust in the doctor, not just the brand.

Medical copywriting

Every word checked against MOH, PHMC and SMC rules before it goes live.

Built around your specialty

A surgeon, a physician and an aesthetic clinic need three different playbooks.

Patients choose a surgeon, a physician and an aesthetic clinic in completely different ways, and the rules on what you can say differ too. Whoever runs your marketing has to understand that, or you pay for clicks that never book.

Surgeons

Orthopaedic, general, upper GI, plastic, spine…

How patients decide: a high-stakes, researched decision. They compare surgeons, check credentials, read about the procedure and often want a second opinion.

Procedure and condition pages that show the surgeon's expertise
Google Ads on high-intent searches like "hernia surgery Singapore"
Second-opinion and insurance questions answered upfront
Visibility when patients ask ChatGPT "who should I see for…"

Specialist physicians

Gastro, cardio, endocrine, O&G, dermatology…

How patients decide: it starts with a symptom, not a doctor's name. Many arrive through a GP referral, then search to check who they've been sent to.

Symptom-led education content that ranks and gets cited by AI
Clear "when to see a specialist" pages
Doctor profiles that reassure referred patients
Long-term SEO, with ads for targeted gaps

Aesthetic clinics

Injectables, lasers, skin, body…

How patients decide: treatment-led and comparison-heavy, with the strictest advertising rules. HSA and PHMC limit how you can promote fillers, Botox and before/after results.

One campaign per treatment, never five crammed into one
Meta and Instagram creative that stays inside the rules
Consultation-led offers instead of price wars
Landing pages per treatment for higher conversion

GPs & dental

Family clinics, dental practices

How patients decide: local and fast. "Near me" searches, opening hours and Google reviews decide most bookings.

Google Business Profile and Maps visibility
Review generation within SMC rules
Local search ads with tight geo-targeting
Booking and WhatsApp made effortless

Not sure which applies to you? Tell Marcus your specialty on the call →

What agencies don't tell you

months lock-in

Ask every agency these six questions before you sign. Here are our answers, in writing.

Contract

✓

Month to month

6–12 month lock-in

Ad account

✓

In your clinic's name

Agency's. History lost when you leave

Ad spend

✓

Every dollar visible in your account

Hidden inside one retainer

Reporting

✓

Every call, WhatsApp & form

Clicks and "reach"

Fee

✓

Fixed quote in writing

Add-ons appear later

No results?

✓

Our fee stops

You keep paying

Your account. Your data.

Leave anytime. Take everything with you.

Your campaign history holds years of learning about which patients book. It should never be held hostage.

01
Account in your clinic's nameYour admin login. Always.
02
Your own clinic dashboardA personalised PULSE dashboard shows every enquiry, its source and its cost.
03
Walk away cleanWe remove our access. Your campaigns, keywords and data stay put.

Admin accessAlways yours

Proof, not adjectives

Real patient enquiries, straight from Google Ads

Calls, WhatsApps and forms from clinics we manage, with names withheld to protect our doctors' privacy.

Women's specialist clinic · O&G

Monthly patient enquiries · Nov 2025 → Sep 2026

2 → 62enquiries a month, averaged since Feb 2026

Source: Google Ads conversions (calls, WhatsApp, forms) · cost per enquiry now ~$50

Spine surgeon

First 3 months with PULSE

5×3 → 15 enquiries a month

Source: Google Ads conversions · cost per enquiry $190 → ~$60

+39%enquiries in 3 months · aesthetic clinic, with cost per enquiry down 43%

4×monthly enquiries · vein & wound centre, cost per enquiry $38 → $29

+20%enquiries at the same ad spend · from a client's Google review

Want to see the real accounts?To protect our doctors' privacy, we don't publish clinic names online. Marcus will show you real campaigns and results, clinic by clinic, during your call.

Book the call

Google reviews

★★★★★

Every client who's reviewed us gave 5 stars.

Rated 5.0 on Google. Read what they said in their own words.

Marcus GohFounder, PULSE Digital

Know who you're working with

Your first call is with Marcus. Not a sales team.

Marcus Goh, our founder, takes every first call himself. He reviews your current marketing with you and stays involved in your account after you sign. No hand-off to a junior.

10+ yrshealthcare marketing in Singapore

131Kaverage views per Reel on Marcus's own Instagram

Follow @pulsedigital.sg for weekly clinic marketing tips ↗

Play here@pulsedigital.sg"Best clinic in Singapore": 4 words that can get a licensee in trouble Play here@pulsedigital.sgOne campaign, five treatments, one very confused algorithm Play here@pulsedigital.sgIf I searched your clinic on ChatGPT right now, would it show up? Play here@pulsedigital.sgMost doctors write their website in medical jargon

The 90-day guarantee

No enquiries? No fee.

Three steps, written down before we start.

Day 0

Agree the baseline

A realistic enquiry target for your specialty and budget, in writing.

1–90

We run it, you watch it

Every call, WhatsApp and form counted in your own account.

Day 90

Missed? Fee stops.

Our management fee pauses until we hit it.

Compliance built in

Your registration is never at risk for a headline

"Best" / "No.1"Never used

Patient testimonialsNever in ads

Unapproved before/aftersNever published

✓

PHMC reviewOn every ad & page

Google Ads AI-Powered Performance certified

Google Ads certifications held by the PULSE team

FAQ

Straight answers

Who will I speak to on the first call?

Marcus Goh, our founder. He takes every first call himself, looks at your current ads, website and AI visibility with you, and tells you honestly what he'd change.

How much does it cost?

It depends on your specialty and goals, so Marcus gives you a fixed quote in writing after the first call. Your ad budget is separate from our fee, and you can see every dollar of it in your own Google Ads account.

Is there a minimum contract?

No. Month to month, [30] days' notice.

Who owns the Google Ads account?

You do. It's in your clinic's name and you keep admin access. If you leave, everything stays with you.

Can you guarantee my clinic shows up in ChatGPT?

No, and nobody honestly can. What an AI names changes with the question and the person asking. We work on what you can control: clear service pages, consistent details everywhere, and answers to real patient questions within SMC rules.

How do you stay PHMC-compliant?

Every ad, keyword and page is checked against the PHMC (Advertisement) Regulations and SMC Ethical Code before launch.

Free · 15 minutes · No obligation

See exactly what we'd do for your clinic

Marcus will show you real results from clinics like yours, kept private and never published, and you leave with a clear plan whether or not you work with us.

Your call is directly with Marcus GohFounder · takes every first call personally